The Hub is Greater Birmingham’s public station for music, arts, culture, and community. As an extension of WBHM, The Hub offers a space for curiosity, creativity, and connection through a mix of local programming and public media shows from across the country. The station is committed to amplifying local voices, artists, organizations, and stories while creating new opportunities to experiment with audio and storytelling. Through thoughtful programming and community collaboration, The Hub aims to celebrate the people, ideas, and creative energy that make Greater Birmingham unique.
The Hub FAQs
About
What is “The Hub”?
This new station is named: The Hub 106.1 FM and HD2: Arts, Culture, & Community. This station is not for traditional news. In fact, it is intentionally the opposite. While we’ll have new and exciting public radio programming from elsewhere, this is also an opportunity for WBHM to experiment with creating new local programming made for and by your neighbors, in the Heart of Alabama.
How can WBHM afford to do this?
WBHM made two critical investments to make The Hub possible.
In 2016, WBHM acquired the 106.1 FM signal when it became available. For many years, it simulcast the same schedule as heard on 90.3 FM.
Following the transmitter upgrade in 2023, plus additional technical improvements, WBHM can broadcast on HD Radio and provide separate programming on 106.1 instead of simulcasting.
Outside of these technical investments, the biggest cost is WBHM team time and energy spent planning and preparing the station. The majority of the schedule is made up of programming that is free or accessible through partnerships and programming purchases already available to WBHM.
This allows WBHM to make better use of existing programming resources while serving the community in new ways. The additional signal also gives local businesses more sponsorship opportunities and may attract listeners who do not currently support WBHM.
Listening & Tech
How can I listen to “The Hub”?
Locally, you can listen at 106.1 FM within the station’s coverage area or through WBHM HD2.
You can also listen worldwide through the free WBHM mobile app. Download the latest version of the app, select Listen, and choose either WBHM or The Hub. The Hub is also available to stream through the WBHM website.
What is HD Radio?
HD Radio is a digital broadcasting technology that can provide improved sound quality, including deeper bass, higher treble, greater stereo separation, and greater dynamic range than traditional FM and AM broadcasts.
What is an HD2 radio station?
HD Radio allows a station to broadcast additional programming on a separate digital channel. An HD2 station is a second stream of programming that is available through an HD Radio receiver.
For The Hub, HD2 provides another way to listen to our arts, culture, and community programming alongside the traditional FM signal.
How can I get HD2 on my car radio?
Many newer vehicles are compatible with HD Radio, while older vehicles may require aftermarket equipment.
If your vehicle has HD Radio, tune to the station and allow the receiver to connect to the digital signal. Depending on your vehicle, you may see HD1 and HD2 options on the display.
Because instructions vary by vehicle, searching online for your vehicle’s specific HD Radio instructions may be helpful.
What are the coverage areas of 106.1?
The 106.1 FM signal covers communities throughout the Greater Birmingham area. HD2 reaches a little farther than the FM signal.
If you are outside the signal area, you can listen to The Hub through the WBHM app or online.
What are your current programs?
The Hub’s schedule will change over time as we continue to experiment with new programming and increase opportunities for local content.
The Hub launched in November 2025 with a mix of local shows and public radio network partners. Some programs have migrated from other stations or from WBHM, while local producers include Substrate Radio in Avondale and WZAL’s “The Country Road” in Pelham.
We will share additional programs and schedule changes in advance through WBHM and The Hub.
How can I become a sponsor for 106.1?
Contact [email protected] to learn more about sponsorship opportunities and rates.
Who can I contact if I have questions?
If you have questions about The Hub, email [email protected].