Why Become a Sponsor?
WBHM’s award-winning news and entertainment programming provides an understanding of our diverse, complex, and ever-changing world through local reporting and programming from NPR.
Our business model is unique. As an NPR member station and a non-profit entity, the vast majority of our funding comes not from advertising, but from corporate/business sponsors and listener contributions – it comes from our community.
ENJOY THE HALO EFFECT
Because WBHM is a mission-driven, membership organization that the public sees as contributing to the local community, the sponsor is seen as supporting this community service as well — ultimately increasing awareness of your company and distinguishing you from competitors.
OUR LISTENERS APPRECIATE OUR SPONSORS!
86% have taken action specifically because of a sponsorship announcement | 74% say their opinion of a business is more positive when they find out it supports public radio | 73% prefer to buy products from businesses that support public radio when price and quality are equal |
72% pay attention to the sponsorship announcements they hear on public radio | 71% agree that public radio is selective about the businesses and products that can sponsor its programming | 67% feel the businesses they hear in sponsorship announcements on public radio are more credible than those they hear in advertising on other stations |
SEE HOW FAR YOUR MESSAGE GOES
ON AIR, ON APP, OR ONLINE
WBHM reaches an intelligent, responsive audience of decision-makers in a trusted and established brand environment. Our sponsor messages are distinctly different from the cluttered and chaotic world of commercial advertising. They do not shout at consumers or contain misleading information. Our goal is to create smart, compelling statements that inform and respect our audience. Our multi-platform digital products include web, app, and e-newsletter.
73.7k unique listeners each week | 51.6% of our listeners tune in to WBHM more than any other station | 5h 15m average time spent listening per week | 6.7% Birmingham metro population reached each week |
Download our complete On-Air & Digital Media Kit
Email us for More Information