Riverchase Carpet

John W. Wilson always knew that he wanted to own his own business. At the age of 47, he decided he either had to pursue his dream or give it up. So he started looking in earnest for a company that fit his criteria — a small business where the employees shared goals and a spirit of camaraderie, one where the employees genuinely liked to be. That company turned out to be Riverchase Carpet and Flooring.

John W. Wilson

Becoming a WBHM underwriter was an integral part of business ownership for Wilson. “I wanted to follow in the footprints of other Birmingham businesses who staked their claim in our community in many ways, including their support of public radio,” says Wilson. “WBHM, in itself, is an integral part of Birmingham and a reliable, predictable presence on the radio dial.” For Wilson, his business reputation is all-inclusive — from customer satisfaction to the happiness of his employees to providing a valuable service in the Birmingham community every day, “just like public radio.”

Riverchase Carpet

Wilson says he has always listened to WBHM, starting with A Prairie Home Companion in the late '70s. His morning commutes were and still are defined by Morning Edition — Susan Stamberg is one of his favorites. Wilson remembers that once, while in Washington, he visited the NPR studios and got to stand in the studio while All Things Considered was being produced. “I watched Carl Kasell do the news from his booth. I doubt that could be done today, but what an experience!”

At Riverchase Carpet and Flooring, they like to say, “We stand on our reputation every day.” And Wilson believes that part of that reputation is providing an example of how to contribute to the community. “We have gained very loyal and supportive customers who listen to WBHM,” says Wilson, “and we get to give back some of what we have been given.”